How has the southern plantation evolved after slavery? Why the enduring obsession with, even nostalgia for, the physical space of the antebellum South and its Georgian mansions, places where terrible violence and exploitation occurred? This book combines literary analysis, historical research and first-person ethnography to track a genealogy of the conversion of human beings into capital in the US South. Adams posits that consumer capitalism has continued well beyond abolition and the Civil War, in tourism, souvenirs, incarceration and rodeos. She traces Storyville brothels, narratives of turn-of-the-century new Orleans, plantation tours, Bette Davis films, Elvis memorials, Willa Cather’s fiction, lynching, and the annual prison rodeo at Louisiana State Penitentiary in Angola. Here is a disturbing portrait of the way the slave past, its violent equation of people as property, haunts all American culture. This is a sociological and cultural take on trauma that packs a much bigger punch than a psychoanalytic one. It asks us to question our tourism practices, visiting sites that have been reconstructed in an attempt to elide the violence embedded in their foundations. In this book, slavery’s physical and psychic violence is always alive within scenes and landscapes of nostalgia.